“Your Café That Runs Itself”
Pilot Program starting 11/17/25!
Because you didn’t open your café to live inside it.
Turn your coffee shop into a self-sustaining business that works beautifully — even when you’re off the clock.
In 8 weeks, you’ll build your systems, train your team, and claim your time back — without losing the magic that makes your café yours.
Imagine This…
You walk into your café and everything just works.
The drinks are perfect. The team is smiling. The systems are humming.
You’re not putting out fires — you’re leading with calm confidence.
Your café has become what you always dreamed it could be:
a warm, thriving space that doesn’t depend on you to survive.
This is what Your Café That Runs Itself is built for.
To help you step out of the daily grind — and step into the role of a true business owner.
In 8 weeks, you’ll create the foundation for:
✨ A café that runs smoothly and profitably without you on-site.
✨ A team that takes ownership and delivers consistent results.
✨ Systems that free your mind, your time, and your weekends.
Because freedom isn’t found by working harder —
it’s built by designing a business that can finally run without you.
Welcome to “Your Café that Runs Itself”
✓ time freedom
✓ smooth operations
This isn’t another “business course.” It’s a transformation — from barista-boss to true business owner.
- Time Freedom:
Step away. Take a vacation. Open your second shop.
You’ll have the systems and team to make it all possible. - Consistency:
Everything runs smoother — drinks, service, systems, schedules. No more chaos or surprises. - Money Mastery:
You’ll know your numbers, price with confidence, and finally understand what’s really driving profit.
01
Owner Off Duty
Build the team and leadership foundation that lets you step away — stress-free.
You’ll start by shifting from doer to leader.
We’ll help you build the confidence, structure, and team ownership that free you from being the bottleneck.
You’ll:
- Develop your hiring, training, and management playbook
- Create a team culture of accountability and pride
- Learn how to delegate with trust and lead with clarity
- Design your café to run without you — so you can take time off (and plan your next step forward)
✨ The result: a reliable, empowered team — and the freedom to finally breathe again.
02
Smooth Operations
Build the systems and structure that make everything run smoothly — every day, without you.
Now you’ll lock in the magic — turning what you’ve built into repeatable, reliable systems that your team can follow with ease.
You’ll:
- Create a Quality Control Plan for consistent drinks and service
- Build workflow schedules and checklists for every process
- Set up systems for ordering, cleaning, and maintenance
- Establish the rhythm that keeps your café running like clockwork — even when you’re off-site
✨ The result: a calm, consistent café that feels effortless — and scalable.
03
Profits Every Month
Understand your numbers so you can price right and profit more.
It’s time to make sense of your finances — simply, clearly, and powerfully.
No more guessing, no more relying on your accountant to “translate.” You’ll know exactly where your money goes and how to make more of it.
You’ll:
- Learn to calculate and manage your COGS
- Understand your overhead costs and how to price for profit
- Build a menu pricing strategy that actually supports your goals
- Create a simple system for tracking numbers that makes sense to you
✨ The result: clarity, control, and confidence — so every decision grows your bottom line.
Pilot Program Launching 11/17
💡 Who This Is For
Your Café That Runs Itself is designed for independent coffee shop owners who are ready to move from overworked operator to confident business owner.
This program is for you if:
☕️ You own one café and feel like everything depends on you.
☕️ You’re ready to stop working full-time behind the bar — but don’t know how to step out without chaos.
☕️ You dream of expanding to a second location (or simply taking a real day off) without losing control.
☕️ You know your café has more potential — you just need the systems, structure, and clarity to unlock it.
☕️ You know you should understand your numbers better, but find it confusing or too much work so your pricing is based on your gut not facts.
If you’re tired of being the hardest-working person in the room, and you’re ready to build a business that finally gives back to you —
this is your roadmap.
Enrollment ends 11/15. Early enrollment ends 11/7
📦 What’s Included
Everything you need to build your café’s magic model — step by step.
🧭 8 Weeks of Guided Training
Structured, focused lessons that walk you through building your café’s systems, team, and financial clarity.
Each module builds on the last, so you’re creating tangible progress week after week.
💬 Weekly Coaching & Q&A
Get direct feedback and answers to your real-world café challenges.
You’ll never feel stuck — every week, we troubleshoot, refine, and customize the systems to your business.
📘 Café Systems Toolkit
Done-for-you and with-you templates, workflow schedules, checklists, and financial tools designed specifically for café owners.
No theory — just practical tools you can put to work immediately.
You WILL have an employee training program laid out as well as your Café Operating Manual by the end of the 8 weeks!
🎯 By the end of the program, you’ll have:
✅ A team that runs your café without constant supervision
✅ A clear understanding of your numbers and pricing
✅ A system that keeps your café consistent and calm
✅ The time and freedom to grow — or simply breathe
✨ Your Café That Runs Itself
8 Weeks. One Transformation. A Business That Finally Feels Light.
👉 Start building your café’s magic model today.
Ready to build your Café that runs itself?
Because a thriving café isn’t built on hustle –
It’s built on systems, leadership and clarity.
You’ve worked hard to make your café what it is — the heart, the craft, the community.
But now it’s time to make it sustain you, too.
And once you have your systems and strategies in place, everything changes:
✨ Your café runs smoothly — even when you’re not there.
✨ Your team takes ownership and delivers with pride.
✨ You can finally take time off — and trust it will all keep running.
This isn’t about walking away.
It’s about stepping up — and finally leading your business with freedom and confidence.
Your café is ready to run itself.
You just need the model to make it happen.
Enrollment ends 11/16/25. Applicants not accepted will be deferred to the December cohort of the program launch.
WHy the pilot program? why now?
Pilot Programs only happen once…
This is your chance to get in while we build it – this time the program will only be run 1:1 and for a very small group of people.
BONUS – only for those opting in for the pilot program, you will get a bonus Welcome Call with Jenell to set you up with some pre-program materials for a quick start and immediate upgrades to your business.
Participants will also get the BONUS Leadership Confidence and Communications training.
Enrollment ends 11/15/25. Applicants not admitted to the pilot program will be deferred to the December cohort of the program launch.
Fast acting BONUSES
Sign Up for the Pilot Program and you will not ONLY receive the 1:1 Welcome call with Jenell but also the additional BONUS Leadership Confidence and Conversations training.
Everyone wants it – you can make it happen!
✅ A team that runs your café without constant supervision
✅ A clear understanding of your numbers and pricing
✅ A system that keeps your café consistent and calm
✅ The time and freedom to grow — or simply breathe
Don’t miss out on this opportunity – enrollments will not be accepted after 11/15/25. This program is limited in size, and only a handful will get in this time around!
Future programs will not include the Pilot Program bonuses and 1:1 coaching throughout the 8 weeks.
Who is Jenell?
It all started with an idea and a coffee shop in 2000.
Frodo Joe’s was built with the idea that a community coffee shop could not only provide the neighborhood with a great place for a good cup of coffee, but could also be a great legacy income business. 25 years later, it’s still running with ‘new owners’ – using the systems Jenell built all those many years ago!
Before Frodo Joe’s, Jenell had been working managing other people’s businesses, and dabbled in marketing for a high tech software firm.
Rather than going back to school for an MBA, she opened Frodo’s: from construction to the ultimate sale of the shop, she managed every step of the way and brought the store to profitability in six months.
After selling Frodo’s, Jenell became a coach to small business owners – helping others find the joy in their business while also making a profit.
Over 20 years of coaching small business owners combined with her success at Frodo Joe’s make her a unique and specialized coach and consultant for coffee business owners who aspire to grow their business and make more money.
Once the Pilot Program launches, it’s gone! Limited spots available.
